MAY 27, 2023
Our Core values
The Core Value of ASCO is to “Honor God.” Other values include:
To meet the values listed above, each ASCO Branch is challenged by ownership to create, organize and host a meaningful community event to raise money for a chosen charity.
Every year, ASCO Equipment challenges each of its locations to raise money for a great cause selected by its employees, and each year the Belton, Texas branch answers that call with hosting the ASCO Spartacus Dash. This event has helped bring the total combined contributions from the Belton location to more than $280,000, benefiting several local and national charities (2012-2021).
For the team at ASCO Equipment in Belton, launching this annual charity race has been a lesson in endurance.
In 2012, the Belton team attempted to organize a 5K fundraiser to support Combat Marine Outdoors, a non-profit that organizes outdoor adventures for disabled veterans. After making T-shirts, distributing flyers and collecting a few donations, the big day arrived to the sound of crickets. “It was a disappointing start,” recalled Spencer Ridgeway, Belton branch manager, reflecting on the company’s inaugural year.
During a brainstorming session, a team member suggested the company add competitive challenges to the race. Looking to capitalize on the growing popularity of endurance events, ASCO launched the Spartacus Dash, Belton’s first and only obstacle course race.
The team started to spread the word while they got to work building obstacles like mud pits, rock walls and a cargo net anchored on each side by CASE excavators. Ridgeway was blown away by the support ASCO received.
“I think it was then that I was like, ‘Holy cow—this might just work,’” he said. “By the next year, we were pouring everything we had—money, manpower and resources—into the event. We were off and running from then on.”
Today, the ASCO Spartacus Dash has grown from just a handful of runners to more than 500 attendees from across the region, who come to Belton to challenge themselves to complete the three-mile-long course of fun (and occasionally grueling) obstacles.
Focus on building community
ASCO’s core purpose is to “be a blessing to teammates, customers, and communities,” which aligns perfectly with CASE Construction Equipment’s core purpose of building
communities. The Spartacus Dash is a crystal-clear reflection of both companies’ values, demonstrating why their partnership is such an enduring one.
Over the years, ASCO’s combined fundraising efforts have benefitted many worthy causes, including Combat Marine Outdoors, A Soldier’s Child Foundation, Children’s Miracle Network Hospitals and more. And in Belton, building community has taken on many forms. In addition to fundraising, since its inception, ASCO’s Spartacus Dash has made a positive impact on the local economy and brought people together—creating connections, building strong minds and bodies, and overcoming obstacles—of all kinds.